The American Society of Plastic Surgeons reported that Americans spent $16 billion on plastic surgery in 2016. Patients are looking for ways to improve their appearance and will consider both surgical and non-surgical options. Cosmetic procedures enhance or reshape body structures with an aesthetically pleasing result. Reconstructive procedures also enhance appearance but are usually done to correct a congenital defect, developmental abnormality, or restore body parts affected by trauma or disease. The goal of reconstructive surgery is to improve function and achieve a more normal appearance. Both types of treatments can do much to afford patients a better self-image and enhance their self-esteem. Digital marketing is an essential tool for growing your patient base in the competitive plastic surgery industry. Patients who need services will be able to find your facility through your excellent marketing and eye-catching website.